Identifying People and Groups to Help You
You can identify potential supporters by categorising individuals and organisations according to their awareness and engagement. Some are naturally inclined to get involved, while others will first want to see how activities look before jumping on board. Whatever the case, you can sort potential supporters into 5 broad categories.
License: CC-BY
Written by
Tina Clarke (2015)
Vesna Ilievska (2025 updates)
Image by
Peggy & Marco Lachmann-Anke